Since the beginning of 2017 I've been the Editorial Strategist, Editor-In-Chief for Electronic Arts. In my role there I am helping transition EA from traditional go-to-market campaigns to on-going live services. In so I support a newsroom team of writers, editorial and content producers by briefing content and digital strategy, hosting brainstorms, creative conception, and execution in special marketing projects, and I am a liaison for other partners such as design, content publishing, localization, and studio and development teams.

Here are a few of the things I've been working on.

We launched Apex Legends to fastest growing success in modern gaming history, validating our research and assumptions about how you go to market with a free to play battle royal game.

Content Strategy, Editorial, Interaction Design

Built a digital portal for gamers to follow the live service and submit UGC

Interaction Design, Editorial, Community Engagement

Hiding a puzzle in the homepage increased digital conversions +400%

Interaction Design, Content Stategy, Front-End Development

Nurtured a partnership with Google to advance our publishing capabilities in par with industry standard mobile enhancement through AMP. Coming Soon!

Business and Growth Strategy, Editorial, Interaction Design

Targeted paid landing pages with A/B testing built in via tools like Optimizely Coming Soon!

Business and Growth Strategy, Editorial

Our content was the real hero of Star Wars Battlefront II Coming Soon!

Interaction Design, Content Strategy, User Experience

Battlefield V was revealed with an easter egg. Our team constructed the strategy and executed it flawlessly. Coming Soon!

Interaction Design, Community Engagement

Publishing Madden's in-game updates, strategized competitive gaming content, and created strategy guides for every team. Coming Soon!

Content Strategy, Editorial, Community Engagement

We gave NBA LIVE a content heartbeat supporting it's ongoing content drops. Coming Soon!

Content Strategy, Editorial

We memorialized our fellow gamers with the Jacksonville Tribute and helped tell their stories in their wake with #wearemadden. Coming Soon!

Interaction Design, Editorial

Created the Anthem Fan Kit and Community Highlights— a digital content for gamers and influencers to create and celebrate while they play. Coming Soon!

Interaction Design, Content Strategy, User Experience