Apex Legends was launched over a window of a weekend, Respawn Entertainment knew it had a hit on it's hands before lunch on Monday. Our team participated in content strategy for launch, lead editorial, and participated in brainstorming and concepting of the go-to-market campaign.

We built a website at the hub of everything. Here anyone could quickly get the free-to-play game and get more information on how the game plays. Here are the character pages we created.

And here are the battlepass, season, and media pages we created.

We're also creating some awesome editorial of

Of course you can browse the site all you want here.

Also, here's the reveal story (mostly in tweets):